Family and Pediatric Eye Care

Our Practice

Dr. Kiersten Coon

Dr. Coon graduated from Michigan State University, Lyman Briggs School of Science with a bachelor degree (B.S.) in human physiology and received her doctorate of optometry (O.D.) from the Michigan College of Optometry at Ferris State University. She completed internships at the Aleda Lutz VA Medical Center, Henry Ford Medical Center, and Balian Eye Center. Upon completion of her doctorate she did a post-graduate residency in family practice and pediatric eye care at the University of Houston College of Optometry. She is board certified in Medical Optometry by the American Board of Certification in Medical Optometry (ABCMO), which requires residency training and accreditation by the National Board of Optometry in Advanced Competence in Medical Optometry (ACMO). Dr. Coon specializes in infant, toddler, and school-aged children, as well as providing comprehensive medical eye care to adults. Dr. Coon is a mentor to pre-optometry students as they may choose to job shadow in the office and learn more about the career.  Dr. Coon, a former member of Michigan State University's Varsity Soccer Team, enjoys running, soccer, yoga, camping and doing other outdoor activities with her husband, Dr. Douglas Coon, and daughter, Lauren. She joined the practice as an associate in 2003 and became a partner in January of 2005. Dr. Coon is currently accepting new patients.

Dr. Gene Fonger

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Dr. Fonger, a native of Rockford, did his undergraduate education at Michigan State University and graduated from the Illinois College of Optometry in 1975. After graduation, he joined the practice of Dr. Robert E. VanSlueters (now Family and Pediatric Eye Care) which was established by Dr. VanSleuters' father Charles in 1922. Dr. Fonger specializes in contact lenses and the office carries a large inventory of all contact lens styles. He frequently volunteers at the Mel Trotter mission and has done several humanitarian missions to Guatemala. He is an avid skier and biker and is a former member of the Grand Rapids Symphony Orchestra. He is married and has two children.

Dr. Heidi Gordon

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Dr. Gordon graduated with distinction from the Michigan College of Optometry in 2001. Her internships included Duane L. Waters Hospital, Battle Creek VA Medical Center, and Eaton Rapids Optometry. She completed undergraduate studies at Ferris State University. Dr. Gordon's clinical interests are in primary care and contact lenses. She is also certified to use ocular pharmaceuticals to diagnose and treat eye disease. Dr. Gordon is a member of the American Optometric Association, the Michigan Optometric Association, and the West Michigan Optometric Association. She enjoys cooking, reading, traveling, and playing the piano. She attends St. Roberts of Newminster Catholic church. She currently lives in the Cascade area with her husband, Dan and their two children.

Heather, ABOC

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Heather received her associate of business degree in Small Business Management/Entrepreneurship from Baker College and her American Board of Opticianry Certification in 2000. She has been with the practice since January 2004 and is responsible for pre-testing patients before they see the doctor, dispensing and adjusting glasses, assisting patients in frame selection, and contact lens inventory and insertion and removal classes.  In her spare time she enjoys spending time with her husband, stepchildren, and dogs.


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Virginia (Jenni), one of our frame stylists and front desk receptionists, has been with the practice since 2001 and is currently studying to be a certified optician. She helps patients pick out glasses, verifies patient insurances and dispenses glasses. She has two sons, Logan and Vance; and one dog, Drifter. In her spare time she enjoys roller blading and riding her bike.


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Kim joined our practice in August 2007 and is an optometric technician graduate of Ferris State University. She assists in pre-testing patients before seeing the doctor and is responsible for dispensing, ordering, and adjusting glasses, as well as teaching contact lens insertion and removal, and some insurance billing. Kim and her husband Eric have two children, Lindsay and Christian. She enjoys gardening and reading in her spare time.


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Julie joined the office in August 2010. She comes with many years of optical experience. She assists in pretesting, frame styling, contact lens dispensing and adjusting glasses. She and her husband Mike have three children and three grandchildren.


Dawn joined our practice in August 2011.  She has over 19 years experience in the optical lens field and a degree in medical billing.  She handles the medical billing in the office as well as quality control in the optical lab. 

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